Hellcats.
From a drawn character to a finished identity.
Develop an expressive team identity with a mascot and lettering that could hold together on an athletic garment.
An extended paw, prominent claws, and a strong silhouette give the mascot its energy. Black, gold, and white keep the palette focused while facial details and whiskers add character. The custom wordmark complements that attitude.
Finished mascot and wordmark artwork, shown alongside an original final concept sketch and a photograph of the actual dye-sublimated jersey. The garment photograph is the evidence of the client application.
Keep the character.
Resolve the details.
Compare an original final concept sketch with the finished mascot. The gallery below includes both complete images.
From identity to applications.
The jersey above is the actual client garment. The earlier portfolio’s poster, social, and web compositions are self-directed application studies; they are not presented as shipped client campaigns.