Marketing Summit.
An identity for a new company event.
The assignment
Give M/I Homes’ first Marketing Summit a recognizable look that could connect practical event materials, from an agenda to the presentation screen.
Design decisions
The mountain motif represents the marketing department’s ascent. The mark establishes that idea; the palette and mountain shapes carry it into quieter layouts where schedules, notes, and presentation content need the emphasis.
What was delivered
A coordinated event identity and applications for print and screen. The final agenda and stationery are shown in presentation mockups; flat artwork makes the supporting layout system visible.
